The base module is the foundation of the STM program.  It focuses on business fundamentals, business plan development, pricing, marketing opportunities, and more.  Information in the base module is in both binder and CD-ROM format.

Each section of this module focuses on a different aspect of building your sublimation business.  The economics section teaches the true cost of sales, including substrate, ink and paper, shipping, and scrap.  Plug this information into the P&L spreadsheet on the base module CD-ROM to calculate an incremental profit and loss statement.

The fundamentals section is an overview of the principles behind design, marketing and pricing.  The CorelDRAW Cookbook, a design manual for sublimation users by Steve Spence, is included on the base module CD-ROM.  Guidelines for both individual and group pricing are provided. 

The target markets and securing the sale sections will teach you how to identify and approach high volume prospects.  A complete mail and telephone marketing campaign is provided to help you generate leads.  These letters and phone scripts are provided in editable Word format on the base module CD-ROM.